This video features BCIT Student Hendrik Petsch sharing his personal experience about the New Media and Web Development program. The aim of this project was to create a new concept and a new advertisement strategy for BCIT, which would promote the school and motivate new potential students.

 

The main problem we faced when taking on this project was how to communicate the benefits of BCIT to prospective students while still creating content that was human and appealing. In addition producing a soundtrack that matches with the overall look and feel of the video and having to deal with bad weather conditions.